įrom social taboo to 'torch of freedom': The marketing of cigarettes to women. ĭo you really need to do a parasite cleanse? (2022). ĭoes prolonged chewing reduce food intake? Fletcherism revisited. Journal of Toxicology: Clinical Toxicology. Ĭhronic arsenic toxicity in Bangladesh and West Bengal, India - a review and commentary. Journal of Trace Elements in Biology and Medicine. “When tempted to overindulge, reach for a Lucky instead,” their ads advised.Īrsenic and weight loss: At a crossroad between lipogenesis and lipolysis. So, they started their “ Reach for a Lucky instead of a sweet” campaign. In the 1920s, Lucky Strike wanted to get more women hooked on tobacco. Nicotine suppresses appetite, so it’s perhaps no surprise that cigarette companies took a trip down the weight loss road. On social media, you’ve probably seen people saying it will prevent cancer, obesity, and pretty much everything else.Īlthough it’s well over a century old, according to a review investigating the alkaline diet and cancer, “There is almost no actual research to either support or disprove these ideas.” ‘Reach for a Lucky instead of a sweet’
Incredibly, despite zero evidence to back up the alkaline diet’s claims, it lives on. It’s not all positive, though: Whole grains and dairy are considered acidic, and cutting these from your diet means you’re missing out on some good sources of nutrients. But this has nothing to do with the pH of your body. So, if you’re upping your intake of plant foods while avoiding ultraprocessed foods, you’re likely to feel some benefits. And most ultraprocessed foods are acidic. It’s true that your blood must be the right pH - if it’s too acidic or alkaline, it’s a serious problem.īut the foods you eat don't affect how acidic your blood is.Īs fad diets go, this one isn’t too bad - it’s not based in fact, but at least it’s not dangerous.įor instance, according to alkaline diet lore, most fruits and veggies are alkaline. However, as the authors of a review explain: “This was a tremendous error, since the presence of this parasite can cause abdominal pain and discomfort, cramps, colic, diarrhea, nausea, dizziness, vomiting, vertigo, headache, tiredness, malabsorption, anorexia, muscle pain, constipation, vitamin deficiency, anemia, intestinal obstruction,, appendicitis, and pancreatitis.” Then they eat some of the food that you’ve eaten, which keeps you trim - allegedly.Īccording to peddlers of these pills, there were no side effects. Once these are inside you, the tapeworms hatch. The premise is easy to understand: You take a capsule containing tapeworm eggs. Now we’ve arrived at the early 20th century, and we’re talking parasites. Interestingly, arsenic may induce weight loss, though it also causes serious damage to multiple organs. Using arsenic for weight loss is a terrible idea, of course. Worryingly, not all products that contained arsenic mentioned this on their labels, which added an extra layer of danger.
However, there’s a fine line between being slightly more energetic and dead.Īnd for some people who were very keen to lose weight, overdosing was a real risk. From the mid-18th century to the early 19th century, you could buy over-the-counter medicines containing arsenic.Īrsenic is incredibly poisonous, but at low doses, it acts as a stimulant. This sounds a little extreme, because it is, but there’s some sense to it.įor instance, ZOE’s scientists are currently running a study investigating whether the speed at which you eat is linked to health outcomes.īut slowing your eating doesn't mean you have to chew each mouthful 100 times. And the poop was almost odorless.Īccording to historian and author Louise Foxcroft, “Fletcher carried a sample of his own feces around with him to illustrate this wonder." However, followers could eat anything they wanted, as long as they chewed it until the “food swallowed itself.”Īpparently, those who followed the diet faithfully would only poop once every 2 weeks.
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